The eSIM market continues to grow. July 2026 brings new device launches, expanded coverage in new markets, and changes to major operators' plans. This is the most comprehensive update on the eSIM sector for travelers.
The eSIM market in July 2026
The global eSIM market is projected to reach 2.4 billion connected devices by the end of 2026, according to GSMA estimates. The strongest growth is recorded in Latin America (+34% annually) and Asia Pacific (+28%).
New devices with eSIM in July 2026
| Device | Manufacturer | eSIM | Key New Feature |
|---|---|---|---|
| iPhone 17 (expected Sept. 2026) | Apple | ✅ Dual eSIM + physical SIM | Possible eSIM-only in USA |
| Galaxy S25 Ultra | Samsung | ✅ Triple eSIM | Global 5G mmWave |
| Pixel 10 | ✅ Dual eSIM | Improved eSIM management in Android 16 | |
| Xiaomi 15 Ultra | Xiaomi | ✅ Dual eSIM | First with eSIM in LATAM |
| iPad Pro M4 | Apple | ✅ Cellular eSIM | Global 5G connectivity |
New eSIM coverage and plans for travelers
| Market | New Feature | Impact for Travelers |
|---|---|---|
| Cuba | Partial opening of eSIM for tourists | First legal data option for visitors |
| Saudi Arabia | Expansion of 5G eSIM coverage | Better connection for business travelers |
| Japan | Tourist eSIM plans with calling SIM | Facilitates local communication without physical SIM |
| LatAm regional | Multi-country plans without eSIM change | Covers Mexico, Colombia, Peru, Chile, Argentina |
| Sub-Saharan Africa | New M2M operators with eSIM | Coverage expansion in 12 new countries |
Key eSIM industry trends in 2026
- eSIM-only in high-end devices: Apple removed the physical SIM tray from iPhone 16 in the USA — Europe could follow in 2027
- More affordable 5G eSIM: 5G eSIM plans for travelers are becoming cheaper due to increased competition
- eSIM in IoT: connected cars, wearables, and medical devices are massively adopting eSIM
- eSIM portability: EU regulators are pushing for easier switching between operators
- eSIM plans with calls: more providers offer eSIMs that include international calling minutes
Ranking of eSIM providers for travelers 2026
Conclusion
July 2026 solidifies eSIM as the global standard for traveler connectivity. Coverage continues to expand, prices are falling, and all new devices come with eSIM support. If you still haven't used an eSIM on your next trip, there's no longer any excuse: it's easier, cheaper, and more convenient than any alternative.
Frequently asked questions
What's new in eSIM for travelers in 2026?
Regional eSIM plans that cover multiple countries without changing eSIMs, and expansion into new markets like Cuba and parts of Sub-Saharan Africa are the most relevant new features for travelers.
When will the eSIM-only iPhone arrive in Spain?
Apple removed the physical SIM slot in the iPhone 16 in the USA in 2023. In Europe, EU regulations require maintaining the physical option, so the complete shift to eSIM-only could arrive in 2027–2028.
Are 5G eSIM plans for travelers significantly better than 4G?
In destinations with good 5G coverage (Japan, Korea, European cities), the difference is notable for streaming and remote work. For casual traveler use, 4G LTE is still more than sufficient.
How much has the price of eSIM for travelers dropped in recent years?
Prices have dropped approximately 35–40% between 2022 and 2026, thanks to increased competition among providers and the expansion of global eSIM infrastructure.
Will eSIM completely replace the physical SIM?
In premium high-end devices, yes, probably before 2030 in major markets. In mid-range and low-end devices, the physical SIM will remain for at least 5–7 more years.
